All of Us Are Dead is decidedly low-brow in taste compared to those more semi-pretentious treatments of class consciousness and palace politics. The genre has been nearly as popular in South Korea as it has been in the United States, with flicks like Train to Busan and the first season of Kingdom getting decent international attention. Zombies are passe, finally, probably thanks to a combination of The Walking Dead and Zack Snyder. Yet with All of Us Are Dead, that’s actually happening yet nary a word for the resurgence. It seemed inevitable that another South Korean cultural property would take the world by storm. There were plenty of thinkpieces about the successful agitation for democracy in 1987, and then again in 2017, as well as reminders about how Parasite conquered the 2019 zeitgeist in similar fashion. Let’s face it, thumbnail appeal is how most people decide what to watch on Netflix.Īside from the capitalist critique angle, positive press about the success story of South Korea on political and artistic terms shaped the Squid Game conversation. Looking back, I’m pretty sure the main reason Squid Game got as much attention as it did is because the show’s distinctive visuals translate really well into thumbnail form. It’s not that I think Squid Game is especially bad (even if I did get my fair share of hate mail for giving it a rotten rating on Rotten Tomatoes), but rather that the show’s unsubtle metaphors for class consciousness aren’t particularly unusual in South Korean media culture, despite that being the main talking point for its cross-cultural appeal.
Press play to hear a narrated version of this story, presented by AudioHopper.Īs a specialist in South Korean media, Squid Game hype in the American entertainment sphere genuinely caught me off-guard. Why not? ‘All-of-Us-Are-Dead-a-Quiet-Korean-Zombie-Invasion-BFGlobe-021522.mp3 All of Us Are Dead has done especially well considering the American entertainment press has given it almost no coverage.
This compares to 510 million viewing hours for Squid Game last year over that same ten-day period. All of Us Are Dead racked up more than 360 million viewing hours in its first ten days following a January 28 th release, according to official Netflix figures. Netflix has a new worldwide hit–th eSouth Korean high school zombie show All of Us Are Dead has blown away all competition at the streaming service for February.
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